Israeli music sensation Omer Adam was savaged by his fans after rumors spread that he had publically desecrated the Sabbath in the predominantly haredi city of Bnei Brak in central Israel.

On Saturday evening, a video surfaced on social media of Adam and his friends walking through Bnei Brak dressed in festive Shabbat attire. While the video was filmed right before the onset of the Jewish day of rest, his fans thought that it was filmed on Shabbat itself, sparking a torrent of criticism aimed at the pop star, who has become increasingly observant of Jewish tradition recently.

After the backlash, Adam published a statement clarifying to his fans that the video was taken before Shabbat began and was shared on Facebook by a friend who is not religiously observant.

Adam has consistently ranked among Israel's most popular singers recently, but has been making waves for his increasingly religious lifestyle. While Adam was known to be traditional, his newfound observance of Jewish law first became prominent after he refused to perform at a music festival on Hanukkah despite being offered 1 million shekels because he did not want to desecrate Shabbat.

Despite event organizers doubling his salary, Adam reportedly said that "no amount of money will ever cause me to violate Shabbat." A growing number of secular Israeli artists have announced their unwillingness to perform on Shabbat in recent years, including Yuval Dayan, Keren Peles, and Natan Goshen.