The Lander Institute in Jerusalem has announced a new BA program which will combine religious studies with a degree in business management. Called Neshama, Hebrew for “soul” and an acronym for “Management, Marketing, Finance, and a Religious Atmosphere”, the program will combine regular studies for a BA while also teaching students business ethics according to Jewish law. “This is the first time a program of this type will exist in all of Israel,” explains Rabbi Yochanan Kirshenbaum, Deputy Executive Director at Lander Institute. “There is a great demand for BA programs for the religious public in Israel.” Over 1,000 students currently study for a degree in business management at the Lander Institute. However, in the Neshama program, religious students will study in separate classes for men and women. Classes are expected to take place three days a week to enable students to work part-time as well. Students entering the program may be eligible for financial aid or grants. More details are available at 1-800-220-121.