Multiple industry giants have announced that they will no longer be advertising on X, claiming that the platform supports antisemitism, including by Elon Musk, the owner. Among those participating in the boycott are IBM, Sony, Apple, Disney, Lionsgate, Paramount, Comcast, and Warner Bros. Apple announced the termination of their advertising contract alongside screenshots of X in which users praised Hitler and the Nazis. Related articles: Turkey blocks opposition accounts on Twitter 'Cyberattack from Ukraine area targeted X' Trump’s lawsuit against X ends with $10m settlement deal Altman rejects Musk’s $97.4 billion bid for OpenAI Further criticism stemmed from an exchange in which Musk wrote, "You have said the actual truth," in response to an X post that claimed Jewish communities support "dialectical hatred against whites." The White House condemned the statement: "It is unacceptable to repeat the hideous lie behind the most fatal act of Antisemitism in American history at any time, let alone one month after the deadliest day for the Jewish people since the Holocaust." The wave of cancellations was started by watchdog association Media Matters, which published pictures of corporate advertisements alongside antisemitic t weets.
